Privacy Policy
Privacy Policy
(Last update made on 01/01/2025)
Important Information
In order to use the App, we will ask you to enter your gender, date of birth, place of birth, and time of birth. We also automatically collect from your device language settings, IP address, time zone, type and model of a device, device settings, operating system, Internet service provider, mobile carrier, hardware ID, Facebook ID, and other unique identifiers (such as IDFA and AAID). We need this data to provide our services, analyze how our customers use the app, to serve ads.
For improving the app and serving ads, we may share this data with third parties. Such parties include Facebook, Apple, Google, Supabase, Customer, Twillio. As a result of sharing this data with third parties we (1) analyze different interactions (e.g. how often users make subscriptions,); (2) serve ads (and show them only to a particular group of users, for example, to subscribers).
Please read our Privacy Policy below to know more about what we do with data (Section 3), what data privacy rights are available to you (Section 6) and who will be the data controller (Section 1). If any questions will remain unanswered, please contact us at mystalia@mystalia.com.
en.mystalia.com Privacy Policy
This Privacy Policy explains what personal data is collected when you use the en.mystalia.com mobile app (the "App") and the services provided through it (together with the App, the "Service"), how such personal data will be used, shared.
BY USING THE SERVICE, YOU PROMISE US THAT (I) YOU HAVE READ, UNDERSTAND AND AGREE TO THIS PRIVACY POLICY, AND (II) YOU ARE OVER 18 YEARS OF AGE (OR HAVE HAD YOUR PARENT OR GUARDIAN READ AND AGREE TO THIS PRIVACY POLICY FOR YOU). If you do not agree, or are unable to make this promise, you must not use the Service. In such case, you must (a) delete your account using the functionality found in "Settings" in the App, or contact us and request deletion of your data; (b) cancel any subscriptions using the functionality provided by Apple (if you are using iOS) or Google (if you are using Android); and (c) delete the App from your devices.
"GDPR" means the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
This Privacy Policy is compliant with GDPR and applicable data protection laws.
"EEA" includes all current member states to the European Union and the European Economic Area.
"Process", in respect of personal data, includes to collect, store, and disclose to others.
TABLE OF CONTENT
PERSONAL DATA CONTROLLER
CATEGORIES OF PERSONAL DATA WE COLLECT
FOR WHAT PURPOSES WE PROCESS PERSONAL DATA
UNDER WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA (Applies only to EEA-based users)
WITH WHOM WE SHARE YOUR PERSONAL DATA
HOW YOU CAN EXERCISE YOUR PRIVACY RIGHTS
AGE LIMITATION
INTERNATIONAL DATA TRANSFERS
CHANGES TO THIS PRIVACY POLICY
FOR CALIFORNIA RESIDENTS
FOR VIRGINIA RESIDENTS
DATA RETENTION
HOW "DO NOT TRACK" REQUESTS ARE HANDLED
SECURITY
CONTACT US
PERSONAL DATA CONTROLLER
Mystalia by Deep AI (with registered office at 85 Great Portland Street, London, W1W 7LT, United Kingdom) will be the controller of your personal data.
CATEGORIES OF PERSONAL DATA WE COLLECT
We collect data you give us voluntarily (for example, date of birth). We also collect data automatically (for example, your IP address).
FOR WHAT PURPOSES WE PROCESS YOUR PERSONAL DATA
We process your personal data:
To provide our Service
This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues.
To customize your experience
We process your personal data, such as your date of birth, to adjust the content of the Service and make offers tailored to your personal preferences. As a result of such processing, we will offer content tailored to your astrological sign.
To manage your account and provide you with customer support
We process your personal data to respond to your requests for technical support, Service information or to any other communication you initiate. This includes accessing your account to address technical support requests. For this purpose, we may send you, for example, notifications or emails about the performance of our Service, security, payment transactions, notices regarding our Terms and Conditions of Use or this Privacy Policy.
To communicate with you regarding your use of our Service
We communicate with you, for example, by push notifications. These may include reminders or other information about the App. As a result, you may, for example, receive a push notification every day at a particular time reminding you to check your daily horoscope. To opt out of receiving push notifications, you need to change the settings on your device.
To research and analyze your use of the Service
This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the App and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what features and sections of the App our users like more, what categories of users use our App. As a consequence, we often decide how to improve the App based on the results obtained from this processing. For example, if we discover that users frequently use "Compatibility" section, we may focus on improving and providing more information and features to this section.
To send you marketing communications
We process your personal data for our marketing campaigns. As a result, you will receive information about our products, such as for example, special offers. We may show you advertisements in our App, and send you push notifications for marketing purposes and send you newsletters and marketing campaigns via email. To opt out of receiving push notifications, you need to change the settings on your device.
To personalize our ads
We and our partners, including Facebook and Google, use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you have installed our App, you might see ads of our products, for example, in your Facebook’s feed.
How to opt out or influence personalized advertising
iOS: On your iPhone or iPad, go to "Settings," then "Privacy" and tap "Advertising" to select "Limit Ad Track". In addition, you can reset your advertising identifier (this also may help you to see less of personalized ads) in the same section.
Android: To opt-out of ads on an Android device, simply open the Google Settings app on your mobile phone, tap "Ads" and enable "Opt out of interest-based ads". In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads).
To learn even more about how to affect advertising choices on various devices, please look at the information available here.
In addition, you may get useful information and opt out of some interest-based advertising, by visiting the following links:
Network Advertising Initiative – https://optout.networkadvertising.org
Digital Advertising Alliance – https://optout.aboutads.info
Digital Advertising Alliance (Canada) – https://youradchoices.ca/choices
Digital Advertising Alliance (EU) – https://www.youronlinechoices.com
DAA AppChoices page – https://www.aboutads.info/appchoices
To enforce our Terms and Conditions of Use, to prevent and combat fraud, violations and misbehavior, and to participate in the App Store's refund process
We use personal data to enforce our agreements, policies, rules and contractual commitments, to detect, prevent, and combat fraud, violations of law and misbehavior, including those revealed or reported as a result of communication with experts via live chats. As a result of such processing, we may, for example, analyze your correspondence in live chats and carry out investigation or share your information with others, including law enforcement agencies.
We use and share your Consumption Information, for example your usage and consumption of purchased content, as mentioned is clause 2.2.3, with Apple, as part of our efforts to resolve refund requests. This information may include details about how you have accessed and interacted with the purchased content. The purpose of sharing this data is to help Apple make an informed decision regarding refund requests.
To comply with legal obligations
We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.
UNDER WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA (Applies only to EEA-based users)
In this section, we are letting you know what legal basis we use for each particular purpose of processing. For more information on a particular purpose, please refer to Section 2. This section applies only to EEA-based users.
We process your personal data under the following legal bases:
your consent;
to perform our contract with you;
Under this legal basis we:
Provide our Service (in accordance with our Terms and Conditions of Use)
Customize your experience
Manage your account and provide you with customer support
Communicate with you regarding your use of our Service
for our (or others') legitimate interests, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data;
We rely on legitimate interests:
to communicate with you regarding your use of our Service
This includes, for example, sending you push notifications reminding you to check your horoscope. The legitimate interest we rely on for this purpose is our interest to encourage you to use our Service more often).
to research and analyze your use of the Service
Our legitimate interest for this purpose is our interest in improving our Service so that we understand users’ preferences and are able to provide you with a better experience (for example, to make the use of the App easier and more enjoyable, or to introduce and test new features).
to send you marketing communications
The legitimate interest we rely on for this processing is our interest to promote our Service in a measured and appropriate way.
to personalize our ads
The legitimate interest we rely on for this processing is our interest to promote our Service in a reasonably targeted way.
to enforce our Terms and Conditions of Use and to prevent and combat fraud, violations and misbehavior
Our legitimate interests for this purpose are enforcing our legal rights, preventing and addressing fraud violations of law, misbehavior and unauthorised use of the Service, non-compliance with our Terms and Conditions of Use and other agreements, policies, rules and contractual commitments , and to maintain the safety and integrity of the Service.
to comply with legal obligations.
WITH WHOM WE SHARE YOUR PERSONAL DATA
We share information with third parties that help us operate, provide, improve, integrate, customize, support, and market our Service. We may share some sets of personal data, in particular, for purposes and with parties indicated in Section 2 of this Privacy Policy. The types of third parties we share information with include, in particular:
Service providers
We share personal data with third parties that we hire to provide services or perform business functions on our behalf, based on our instructions. We may share your personal information with the following types of service providers:
cloud storage providers (Amazon)
data analytics providers (Facebook, Appsflyer, supabase)
communication service providers (Twilio)
marketing partners (in particular, social media networks, marketing agencies, email delivery services; Facebook, Google, Customer)
Law enforcement agencies and other public authorities
We may use and disclose personal data to enforce our Terms and Conditions of Use, to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others, and to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, or in other cases provided for by law.
Third parties as part of a merger or acquisition
As we develop our business, we may buy or sell assets or business offerings. Customers’ information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g. parent company or subsidiary) and may transfer such information in the course of a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
HOW YOU CAN EXERCISE YOUR PRIVACY RIGHTS
To be in control of your personal data, you have the following rights:
Accessing / reviewing / updating / correcting your personal data. You may review, edit, or change the personal data that you had previously provided to us in the profile section of the App.
You may also request a copy of your personal data collected during your use of the App at mystalia@mystalia.com.
Deleting your personal data. You can request erasure of your personal data by sending us an email at mystalia@mystalia.com.
When you request deletion of your personal data, we will use reasonable efforts to honor your request. In some cases we may be legally required to keep some of the data for a certain time; in such event, we will fulfill your request after we have complied with our obligations.
Objecting to or restricting the use of your personal data. You can ask us to stop using all or some of your personal data or limit our use thereof by sending a request at mystalia@mystalia.com.
Additional information for EEA-based users. If you are based in the EEA, you have the following rights in addition to the above:
The right to lodge a complaint with supervisory authority.We would love you to contact us directly, so we could address your concerns. Nevertheless, you have the right to lodge a complaint with a competent data protection supervisory authority, in particular in the EU Member State where you reside, work or where the alleged infringement has taken place.
The right to data portability. If you wish to receive your personal data in a machine-readable format, you can send respective request at mystalia@mystalia.com.
AGE LIMITATION
We do not knowingly process personal data from persons under 18 years of age. If you learn that anyone younger than 18 years provided us with personal data, please contact us at mystalia@mystalia.com.
INTERNATIONAL DATA TRANSFERS
We may transfer personal data to countries other than the country in which the data was originally collected in order to provide the Service set forth in the Terms and Conditions of Use and for purposes indicated in this Privacy Policy. If these countries do not have the same data protection laws as the country in which you initially provided the information, we deploy special safeguards.
In particular, if we transfer personal data originating from the EEA to countries without adequate level of data protection, we use one of the following legal bases: (i) Standard Contractual Clauses approved by the European Commission (details available here), or (ii) the European Commission adequacy decisions about certain countries (details available here).
CHANGES TO THIS PRIVACY POLICY
We may modify this Privacy Policy from time to time. If we decide to make material changes to this Privacy Policy, you will be notified through our Service or by other available means and will have an opportunity to review the revised Privacy Policy. By continuing to access or use the Service after those changes become effective, you agree to be bound by the revised Privacy Policy.
FOR CALIFORNIA RESIDENTS
California’s Shine the Light law gives California residents the right to ask companies once a year what personal information they share with third parties for those third parties' direct marketing purposes. Learn more about what is considered to be personal information under the statute.
To obtain this information from us, please send an email message to mystalia@mystalia.com which includes "Request for California Privacy Information" on the subject line and your state of residence and email address in the body of your message. If you are a California resident, we will provide the requested information to you at your email address in response.
FOR VIRGINIA RESIDENTS
This section supplements our Privacy Policy and only applies if you reside in the Commonwealth of Virginia. Where applicable, it describes how we use and process your personal data and explains your particular rights under Virginia Consumer Data Privacy Act (VCDPA).
Disclosures about the use of your personal data
We may collect and use certain information about you, some of which may be personal data (such as your email address, date of birth, name, height, weight, or other information which may be reasonably linked to you), in order to operate the Service and to maximize your experience.
If you would like more information about the categories of your personal data we collect or the purposes for which we collect them, please read Section 2 and Section 3. To learn more about sharing of your personal data with our business partners and other third parties, please read Section 5.
Data Rights
Section 6 of our Privacy Policy describes the data rights we offer to all users and how to execute these rights. This includes the right to access, review, correct, update your data, obtain a portable copy of your data, or delete data related to your stored preferences and your use of the Service. Before completing your request, we may require some information sufficient to authenticate your identity
Additionally, VCDPA provides Virginia residents with these data rights:
Opt out of the Processing of your Personal Data for Targeted Advertising. In order to exercise your choice as a Virginia resident, please email us at mystalia@mystalia.com.
Confirm whether your Personal Data is being Processed.You may confirm whether your personal data is being processed by emailing us at mystalia@mystalia.com.
Appeal a Case with regard to your request. In the case where we declined to take action on your data rights request or have rejected your request, you may contact us at mystalia@mystalia.com to initiate an appeal of this decision. Please use the subject line “Appeal of Refusal to Take Action on Privacy Request” and provide the relevant information in the email. Once we receive your appeal, we will notify you in writing within 60 days of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.
If your appeal is denied, you may contact the Office of the Virginia Attorney General via the contact details available at www.virginia.gov/agencies/office-of-the-attorney-general/#vagov
DATA RETENTION
We will store your personal data for as long as it is reasonably necessary for achieving the purposes set forth in this Privacy Policy (including providing the Service to you), which includes (but is not limited to) the period during which you have an account with the App. We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
HOW "DO NOT TRACK" REQUESTS ARE HANDLED
Except as otherwise stipulated in this Privacy Policy, this App does not support "Do Not Track" requests. To determine whether any of the third-party services it uses honor the "Do Not Track" requests, please read their privacy policies.
CONTACT US
You may contact us at any time for details regarding this Privacy Policy and its previous versions. For any questions concerning your account or your personal data please contact us at mystalia@mystalia.com.
